Monthly Archives: February 2008

Taking a Couple of Weeks Off!

Posted on February 10, 2008 by Jason Heller

Apologies to my loyal readers, but I need to take a couple of weeks off from the blog to wrap up some major projects. Stay tuned!

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Agency "Datanomics"

Posted on February 8, 2008 by Jason Heller

Watch out world – I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time … Continue reading →

Posted in Agencies, Datanomics, Emerging Media, Marketing Links, Mobile, The Marketing Industry, Trends | Tagged , , | 7 Comments

Widget Ads :: Rich Media With A Social Twist

Posted on February 7, 2008 by Jason Heller

I admit it. I love widget advertising. It adds a social media element to rich media, and on a larger scale, it helps social media become better entrenched in the consumer’s online journey, versus existing only at destination points. With … Continue reading →

Posted in Interoperability, Rich Media, Social Media, The Marketing Industry, Trends, Web2.0, Widgets | Tagged , , , , | Leave a comment

The Future of Video is Audio … (Text Actually)

Posted on February 6, 2008 by Jason Heller

Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies. I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily … Continue reading →

Posted in Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged , , , | 3 Comments

Super Bowl Marketing – More Than TV – Did Marketers Miss The SEM Mark?

Posted on February 4, 2008 by Jason Heller

The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, … Continue reading →

Posted in Search, Society & Culture, The Marketing Industry, TV | Tagged , , , , | 1 Comment

Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web

Posted on February 1, 2008 by Jason Heller

I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of  a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside … Continue reading →

Posted in Agencies, Consolidation, Marketing Links, The Marketing Industry, Trends | Tagged , , , , | Leave a comment