Monthly Archives: January 2008

Subway v Quiznos: A Digital Sandwich Battle

Posted on January 31, 2008 by Jason Heller

The NY Times reported yesterday that Subway is suing Quiznos and SpikeTV/iFilm for financial and punitive damages resulting from a consumer generated video contest. The theme of the contest is Quiznos vs Subway. Harmless enough you’d think, considering the history … Continue reading →

Posted in Digital Video, Emerging Media, Marketing Links, Social Media, The Marketing Industry, Web2.0 | Tagged , , , | Leave a comment

The State of The Online Video Union??

Posted on January 29, 2008 by Jason Heller

As I slaved away on my laptop this evening, I totally spaced out and missed the State of the Union Address. Bush antics aside (I actually heard the speech was pretty good), I really wanted to see the speech. So now … Continue reading →

Posted in Digital Video, TV | Tagged , | 1 Comment

Google Adds Demographic Bidding

Posted on January 27, 2008 by Jason Heller

As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a … Continue reading →

Posted in Data Driven, Interoperability, Search, Social Media, Trends | Tagged , | Leave a comment

Agency Darwinism In The Web2.0 Age

Posted on January 22, 2008 by Jason Heller

 Update: the following was published in MediaPost on Jan 28, 2008. In the spirit of keeping to the theme of the blurring lines between media, marketing and technology, I’d like to focus on the impact of the blur on agencies. … Continue reading →

Posted in Agencies, Emerging Media, The Marketing Industry, Trends, Web2.0 | Tagged , , , , , , , | 1 Comment

Convergence Is In The Eye Of The Beholder

Posted on January 14, 2008 by Jason Heller

Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and … Continue reading →

Posted in Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Trends | Tagged , | Leave a comment

The Internet In China: The Next 12 Months

Posted on January 13, 2008 by Jason Heller

I guess you can just file this one under interesting, unless you are actively marketing in China… A had to do a double take when I first read the MediaPost headline last week – “China’s Youku Approaches YouTube Territory, Surpasses … Continue reading →

Posted in China, Digital Video, Emerging Media, Social Media, Society & Culture, Web2.0 | Tagged , , , | 1 Comment

Why Should Digital Marketers Care About the "L-Bar" TV Unit

Posted on January 10, 2008 by Jason Heller

When I read this piece in MediaPost today, something really interesting dawned on me… First – The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the … Continue reading →

Posted in Digital Entertainment, Interoperability, Marketing Links, Mobile, Society & Culture, The Marketing Industry, Trends, TV | 1 Comment