Monthly Archives: December 2007

Winning a Right to Piracy? Huh?

Posted on December 27, 2007 by Jason Heller

I read something the other day that totally boggled my mind. In a NY Times article from Dec 22, it was reported that the World Trade Organization ruled that “the Caribbean nation of Antigua won the right to violate copyright … Continue reading →

Posted in Digital Entertainment, Society & Culture | Tagged , , , | Leave a comment

FTC Approves DoubleGoo

Posted on December 20, 2007 by Jason Heller

I just received an alert from CNN Money that the FTC approved the Doubleclick/Google deal 4-1. It was FTC Commissioner Pamela Jones Harbour who objected to the merger and stated ‘because I make alternate predictions about where this market is … Continue reading →

Posted in Consolidation, The Marketing Industry | Tagged , | Leave a comment

As Google Bids For Bandwidth, Android Gasps For Air

Posted on December 20, 2007 by Jason Heller

Stories are hitting the web (including this one on WSJ) regarding developers’ frustration with Google’s new mobile platform, Android. As Google goes for the mobile jugular, the operating system, the early release of Android for developer review may have been … Continue reading →

Posted in Emerging Media, Mobile | Tagged , , , | Leave a comment

What The 700Mhz Auction Really Means For Us

Posted on December 20, 2007 by Jason Heller

226 applications were submitted to the FCC to bid for the airwaves that will have been relinquished by the broadcast industry as it migrates completely to digital signals in 2009. As it turns out 170 of these bids were kicked … Continue reading →

Posted in Emerging Media, Mobile | Tagged , , , , | Leave a comment

$300 Million, You Digg?

Posted on December 19, 2007 by Jason Heller

Attention Web2.0 evangelists and all marketers large and small…The buzz about the potential (or impending) sale of the largest social bookmark brand, Digg, has picked up this week as VentureBeat and TechCrunch covered the news of Allen & Company’s engagement … Continue reading →

Posted in Consolidation, Content, Emerging Media, Interoperability, Social Media, Web2.0 | Tagged , , , , | Leave a comment

Alternative (Social) Engagement Metrics in 2008

Posted on December 18, 2007 by Jason Heller

What is a common media key performance indicator equivalent to generating 50,000 friends on MySpace or Facebook?1,000 Digg’s? 5,000 comments on YouTube? An SEO friendly Wikipedia entry? 10,000 widget feeds? These are the new metrics of the social media age. If … Continue reading →

Posted in Content, Data Driven, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Social Media, The Marketing Industry | Tagged , , , , | Leave a comment

2008 The Tipping Year For Social Media – Redux

Posted on December 10, 2007 by Jason Heller

 First off – apologies to my loyal readers who would have noticed that I haven’t posted for a few weeks while on the road. Those who know me personally know that one of my more interesting projects has nothing to … Continue reading →

Posted in Emerging Media, Marketing Links, Social Media, Society & Culture, The Marketing Industry | Tagged , , , , | Leave a comment