Monthly Archives: October 2007

Google + Doubleclick + Offline Extensions + Dashboard = Media Dominance

Posted on October 26, 2007 by Jason Heller

Putting together the pieces of Google’s cryptic releases of information is very much representative of the flow of small packets of information through the web itself, rendering in a clear ‘bigger picture’ once reaching the final culmination point. Mediapost today reported about … Continue reading →

Posted in Data Driven, Metrics & measurement, The Marketing Industry | Tagged , , | 1 Comment

Microsoft Invests On The Social Future: $240MM for 1.6% of Facebook?!?

Posted on October 25, 2007 by Jason Heller

 Microsoft is definitely succeeding in positioning itslef in a manner equally as blurred as the lines between media and technology themselves. No different than arch-rival Google.  This move however, pegs the valuation of Facebook at over $15billion, a number that may represent the strategic value of … Continue reading →

Posted in Consolidation, Data Driven, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged , , , , , | Leave a comment

Social Media Tipping Point?

Posted on October 24, 2007 by Jason Heller

Facebook announced plans this week to utilize the vast wealth of psychographic data within consumer profiles as ad targeting criteria. This announcement comes roughly a month after a similar announcement by MySpace to leverage their vaults of data as well. This … Continue reading →

Posted in Emerging Media, Marketing Links, Social Media, The Marketing Industry, Trends | Tagged , , , , | 1 Comment

Viacom Enters The Online Video Distribution Game

Posted on October 21, 2007 by Jason Heller

In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content … Continue reading →

Posted in Content, Digital Entertainment, Digital Video, Emerging Media, Marketing Links, The Marketing Industry, Trends | Tagged , , , , , | Leave a comment

The Revolution Will be Automated

Posted on October 17, 2007 by Jason Heller

I for one, would love to be a fly on the wall at the potentially precedent setting YouTube/Viacom court hearings. The $1billion dollar case can change or empower an entire industry, or in fact several industries, ranging from traditional to … Continue reading →

Posted in Content, Digital Entertainment, Digital Video, Emerging Media, Society & Culture | Tagged , , , , , | Leave a comment

Newsvine / MSNBC – A Continuing Trend

Posted on October 9, 2007 by Jason Heller

In a move that continues to reinforce the power of web2.0, social media, citizen journalism, consumer involvement, or whatever other descriptor you’d like to add to the list, MSNBC (itself a successful joint venture between Microsoft and NBC) acquired social media … Continue reading →

Posted in Consolidation, Content, Emerging Media, Marketing Links, Social Media, The Marketing Industry | Tagged , , , | Leave a comment

The Mobile Land Grab

Posted on October 6, 2007 by Jason Heller

“Disruptive”. The beloved term that labels some of the great technology, processes or businesses that displace or largely disrupt an existing market or industry. Google has earned this title on many levels, for many products and consumer behaviors that they have spawned.  So … Continue reading →

Posted in Digital Entertainment, Emerging Media, Marketing Links, Mobile, Society & Culture, Trends | Tagged , , | 1 Comment