Monthly Archives: September 2007

The Adventures of DoubleGoo: Senate Hearings

Posted on September 28, 2007 by Jason Heller

I’ve never thought much about how many internet companies have had to go to senate or congresional hearings to defend the basic principles of the way we do business – championing our ability to progress marketing without violating consumer privacy or creating … Continue reading →

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The Evolving World of Online Video

Posted on September 27, 2007 by Jason Heller

In an ongoing shift of models that seems to be a moving target (a healthy indication of progress), MSN announced a shift of pre-roll delivery based on time spent viewing content, versus running pre-rolls with each piece of video content. The … Continue reading →

Posted in Digital Video, Emerging Media, Marketing Links, Trends | Tagged , , , | 1 Comment

Advertising Week 2007

Posted on September 25, 2007 by Jason Heller

Advertising Week has officially kicked off in New York City. Media Post Publications is hosting the popular OMMA, a two day event (Mon & Tues.)culminating in the OMMA awards ceremony for the best online ad campaigns of the year on … Continue reading →

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Revisiting "Iconistan"

Posted on September 22, 2007 by Jason Heller

  I’ve been intrigued by the entire social bookmarking phenomenon for some time. As a veteran in the interactive media industry I’m extremely observant of the evolution of every nook and cranny of “website real estate culture”. It’s my job to be in the … Continue reading →

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Widget Me This Part II … "Widget Me That"

Posted on September 21, 2007 by Jason Heller

  Congratulations again widget! – in a mere matter of months you went from a buzzword to a tipping point. As I wrote the other week in “Widget Me This: A Buzzword in Perspective”,widgets may be a major buzzword in … Continue reading →

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Go Go Google Gadgets!

Posted on September 19, 2007 by Jason Heller

Mediapost reported this week that Google Gadgets are officially being integrated into the Ad Words program. This is truly big news. Google now is combining the power and breadth of their massive market place of publishers and consumers , with an incredibly … Continue reading →

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Made for Web: "The Big Budgets Are Coming"

Posted on September 13, 2007 by Jason Heller

The big Hollywood talent agencies have their sights set on the web. The revolution has quietly begun… Earlier this year, one of the top of the bunch, United Talent Agency, launched 60 Frames, a new company focusing on ”giving established Hollywood writers, directors, … Continue reading →

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