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Monthly Archives: August 2007
NBC / News Corp Reveal Hulu.com
The long anticipated joint video site venture between NBCU and News Corp has finally been named – Hulu.com. The site will offer full length movies, episodes of TV programs and other content from both companies, and represents an interesting situation … Continue reading
YouTube's New Video Ad Model – Nothing more than a good start…
YouTube, the voice of the new video generation, has quietly rolled out a beta test of in-video ads that should shake up media plans throughout the industry. After all, we have been waiting for this for some time now, and by default, … Continue reading
Widget Me This: Putting A Buzzword Into Perspective
From Media Post Publications 8/21/07 “WIDGET” IS OFFICIALLY ONE OF the buzzwords of the year. Congratulations widget! However, buzzwords, like folklore, stem from roots that are planted in reality. This is certainly true when it comes to the concept of … Continue reading
Posted in Emerging Media, Marketing Links, Trends, Widgets
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Hey iPhone – "The Widgets Are Coming"
Last week I ranted a bit about the iPhone and how the marketing hype will drive the market moreso than the actual phone and experiences. I may be changing my tune just a bit this week based on my discovery … Continue reading
Posted in Content, Emerging Media, Trends, Widgets
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Kiss Subscription Revenue Buh-Bye for "Generalist" Publishers
The buzz this week seems to be surrounding the NY Times decision to drop the TimesSelect paid subscription service, and open up the previously paid-content for free. This seems to be the trend for major news sites. On June 27, CNN … Continue reading
Posted in Content, The Marketing Industry, Trends
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iTunes Success – Impact on Digital Marketing?
Ever wonder why when Steve Jobs speaks, the music industry listens so closely? Yesterday Apple announced that iTunes has sold over 3 billion songs in the last 4 years, and that it recently surpassed Amazon and Target to become the third largest … Continue reading
