The Gray Areas Of Digital Brand Measurement

Posted on January 27, 2012 by Jason Heller

As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have … Continue reading →

Posted in Brands, Data Driven, Metrics & measurement, Modeling | Tagged , , , , | Leave a comment

The Great Digital Debate

Posted on January 18, 2012 by Jason Heller

Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and … Continue reading →

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When A Mobile App Is More Than An App

Posted on January 11, 2012 by Jason Heller

If your brand doesn't have a mobile app, you've at least considered it by now. Of course, a branded app isn't for everyone. Generally most brands seem to understand that mobile apps must provide clear utility or entertainment value to … Continue reading →

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Asking The Tough Questions

Posted on December 20, 2011 by Jason Heller

Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions … Continue reading →

Posted in Analytics, Data Driven, DMP, DSP, Marketing Operations, Metrics & measurement, Modeling | Tagged , , , , | Leave a comment

Your Most Valuable Digital Asset For 2012

Posted on December 14, 2011 by Jason Heller

In an industry where the only headlines that eclipse the latest and greatest marketing technology is the next newly funded technology, it’s easy to lose sight of the most valuable asset within each of our organizations: our people. It may … Continue reading →

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Reports Of The Death Of The Campaign Have Been Greatly Exaggerated

Posted on December 7, 2011 by Jason Heller

We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community … Continue reading →

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The Impact Of Leadership Vs. Management On The Client/Agency Relationship

Posted on November 30, 2011 by Jason Heller

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate. Last month I moderated a session at ad:tech titled “The Happy Brand/Agency Marriage.” It was a great discussion of issues that fueled … Continue reading →

Posted in Client/Agency Therapy, Leadership | Tagged , , , | Leave a comment