Big data leaders have data driven DNA

Posted on April 22, 2013 by Jason Heller

McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest … Continue reading →

Posted in Analytics, Big Data, Digital Marketing Operations, Digital Transformation, Leadership, Marketing Operations, Metrics & measurement, Trends | Tagged , , | Leave a comment

What It Means to Be the Client of the Future

Posted on February 6, 2013 by Jason Heller

As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of … Continue reading →

Posted in Agencies, Brands, Change, Client/Agency Therapy, Digital Marketing Operations, Digital Transformation, Leadership, Marketing Operations, Strategy, The Marketing Industry | Tagged , , , , | Leave a comment
Facebook Graph Search and the Power of Discoverability

Facebook Graph Search and the Power of Discoverability

Posted on January 22, 2013 by Jason Heller

The rollout of Facebook's Graph Search is significant on several levels. Google has become the powerhouse that it is because of the power of discoverability. Facebook has earned its way into consumers' hearts (and media share) under a different value … Continue reading →

Posted in Search, Social Media, Trends | Tagged , , | Leave a comment
Helping Customers Buy, Rather Than Selling to Them

Helping Customers Buy, Rather Than Selling to Them

Posted on December 11, 2012 by Jason Heller

Can a subtle shift in mindset result in smarter and more effective marketing? Today's connected and empowered consumer has immediate access to reviews, price comparisons, and any other information needed to make informed purchasing decisions and brand selections. The rate … Continue reading →

Posted in Content, Digital Marketing Operations, Digital Transformation, Leadership, Marketing Operations, Strategy | Tagged , , | Leave a comment
Forget about social business - become a digital business

Forget about social business – become a digital business

Posted on November 30, 2012 by Jason Heller

The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now. While it was Dachis Group that coined the … Continue reading →

Posted in Digital Transformation, Leadership, Marketing Operations, Social Business, Social Media, Strategy, The Marketing Industry | Tagged , , , , | 1 Comment

The Future of Digital

Posted on November 29, 2012 by Jason Heller

This is a great overview presentation from Henry Blodget. Enjoy.  

Posted in Trends | Tagged , , , | Leave a comment
Future Trend: Price vs. Personality

Future Trend: Price vs. Personality

Posted on November 21, 2012 by Jason Heller

This is not a 2013 prediction, but rather, the first articulation of a trend that I'm predicting for the future about what brands will mean to the evolving connected and empowered consumer in the coming years.  I've been discussing some … Continue reading →

Posted in Change, Digital Marketing Operations, Emerging Media, Mobile, Social Media, Trends | Tagged , , , , , , | Leave a comment