The Agiliti Difference
Agiliti works closely with marketers to audit and develop digital capabilities, agency partnerships, digital strategy, data utilization, and the measurement models that correlate digital marketing activity to business results.
Big data leaders have data driven DNA
McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest of the pack. In the retail...